Jamie Dougherty

A new wallcovering collection for commercial vinyl product featuring the work of three prominent designers and artists in the industry. My role was designing a set of 15 product swatch cards, a box to house them, and several supporting marketing pieces.

I worked with each of the three designers on the imagery for each card to ensure each of their individual personalities would shine through while maintaining a level of cohesiveness for the collection overall.

This was a printed tri-fold folder design for the Designer Gallery collection. The objective was to design an eye-catching folder to be used by sales representatives that told the story of the Designer Gallery collection and allowed them to include a handful of product samples and their business card.

The folder design features gold metallic details on the front with an editorial style layout that tells the story of the collection. The typography and images are consistent with the rest of the collection’s printed materials to maintain brand awareness.

This was a printed catalog that showcased all of the Carlisle & Co. brand’s wallcovering products. The objective was to create a printed piece that could be utilized in design showrooms to easily show potential customers all of the available products at a quick and organized glance.

The catalog consisted of a table of contents, product pages for each category that listed all available colorways and spec information, an index, and a listing of showroom locations.

The challenge for this project was to design two tip cards that featured a number of top-selling commercial vinyl products in a fresh, clean way, and make sure the overall look of the cards still fit into the brand guidelines for this collection.

My solution was to group together complementary patterns for each card and create a grid collage of images on the front covers that featured physical product swatches, installation photos, and inspiration images. I maintained the same black header, logo placement, and typeface style that was standard for this collection. On the inside of the cards, I organized the layout of the product swatches into a simple grid and balanced out the odd amounts of items with inspiration images.

This print ad for a new Candice Olson wallpaper design was featured in Luxe and Veranda magazines.

This was a personal project I worked on for my (now) in-laws. My husband and his family like to brew their own beer and the first time I met them we brewed a brown IPA together, so I designed a fun label for it.

Sienna is the name of an upcoming rental home community named in honor of the owner’s young daughter. The direction that was provided for the logo was to create something that was unique, light, airy, and spoke to the local farmlands in the area.

The final logo was inspired by loose wavy typography and the flowing stalks of wheat that surround the property. It successfully captured the feeling that was desired and will help elevate the community to live up to the fresh new amentities that are planned, and draw people to want to live there.

Whitetail Supply Co. is the name of a firewood and produce stand business that was created for a family and their two young boys. The client asked for a logo and accompanying decals for the stand that spoke to the rustic lodge feeling of the outdoors and whitetail deer, while maintaining a kid-like feel since the tagline of the business is “kid owned and operated”.

It was so fun to be creative exploring different ways to incorporate deer and firewood in a playful way. The final design is a combination of hand-drawn lettering and decals with existing fonts.

This set of graphics was designed for a friend who was looking to promote a handful of inspirational quotes and offer them as free digital downloads to her followers, as well as use them throughout her Instagram feed. First, I used different styles of typography to design the desktop wallpapers. Then, I formatted the wallpapers into square layouts to work for individual Instagram posts and created two alternate graphics for Pinterest to promote the free downloadable images.

This web graphic was designed for a “Stay Inspired” campaign to educate customers about color theory and promote social media discussions about colors used in interior design.

This email graphic was designed to introduce a new farmhouse themed wallpaper collection. I used principles of typography to create a bold, eye-catching headline and a gold frame motif throughout to tie the images together.

This was an email graphic I designed for a mini style series. I used bold colorful typography for the heading to draw the viewer in and continued the use of bold colors throughout to define the three style tips. I repeated a simplified version of the header at the bottom to create the footer of the email.

I used layered imagery and bright saturated colors to create a tropical themed email graphic that was used to promote a new product offering.